Emotivity Quotes

Thought based on images can be neither abstract nor critical. ... again in this case intellectuals have worked out theories to justify the inevitable. For unconsciously, they could not avoid being subjected to the enormous weight of billions of images (just like other people). Yet consciously, they were well aware that maintaining the demands of critical and independent thought involves a complete break with the rest of humankind. This would make it impossible for them to play their role as genuine intellectuals. They must think like everyone else if they expect to be at all believed by the masses. Thus their conscious and unconscious minds agree in taking them down the path of thought that involves images, evidence, and emotivity. (Jacques Ellul)