Designatum Quotes

The process in which something functions as a sign may be called '. This process, in a tradition which goes back to the Greeks, has commonly been regarded as involving three (or four) factors: that which acts as a sign, that which the sign refers to, and the effect on some interpreter in virtue of which the thing in question is a sign to that interpreter. These three components in semiosis may be called, respectively, the sign vehicle, the designatum, and the interpretant; the interpreter may be included as a fourth factor. These terms make explicit the factors left undesignated in the common statement that a sign refers to something for someone. (Charles W. Morris)
According to mead, the primary phenomenon out of which language in the full human sense emerges is the gesture, especially the vocal gesture. The gesture sign (such as a dog's snarl) differs from such a nongestural sign as thunder in the fact that the sign vehicle is an early phase of a social act and the designatum a later phase of this act (in this case the attack by the dog). Here one organism prepares itself for what another organism - the dog - is to do by responding to certain acts of the latter organism as signs; in the case in question the snarl is the sign, the attack is the designatum, the animal being attacked is the interpreter, and the preparatory response of the interpreter is the interpretant. View quote
Charles W. Morris