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All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Peter York
T. G. Marquis "Builders of Canada from Cartier to Laurier", 1903. Toronto: John C. Winston and Co., 570 pages.
Alexander Mackenzie