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My target audience in my mind was not the dedicated, dyed-in-the-wool knowledgeable anorak, who would watch anything and listen to anything on the subject. It was the un-committed, uninvolved and probably not very enthusiastic ordinary folks who were watching at home. I wanted to grip them by the throats and say 'Hey look this is fantastic! I love it and you ought to love it too. And here's why!
Murray Walker
I once went into a meeting, and every woman put her a million-pound bag on the table. Then I'm there with my tote bag and anorak. And I'm like, well, I'm still the most important person in the room right now.
Caitlin Moran