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De Saussur... develops the concept of semiology as the science which studies the functioning of signs in society, and treats linguistics as a branch of such a general science of signs.
Adam Schaff
Thus we may found the science for the study of the life of signs against the background of social life; it would form part of social psychology, and consequently of general psychology; we shall call it semiology (from Greek sēmeion - 'sign'). That science would explain to us in what signs consist of and by what laws they are governed. Since it is a science which does not yet exist, we do not know what it will be like; it has, however, a reason for its existence, its place is allocated in advance. Linguistics is only a part of that general science; the laws which semiology will discover, will be applicable also to linguistics, which in turn will be linked with a domain clearly defined throughout the entirety of human affairs.
Ferdinand de Saussure
Jacques Bertin's books Semiology of Graphics and Graphics and Graphic Information Processing have been stimuli for my own thinking about the representation and analysis of geographic information. I have also used both books as core readings for graduate seminars and they have generated lively discussion and prompted innovative research. I often ask graduate students to consider how cartographic research and practice in the U.S. might be different today if the English edition of Semiology of Graphics had appeared in 1967 (when it was published in French), rather than in 1983. I know that my own work would have been dramatically different if I had encountered these ideas a decade and a half sooner.
Alan MacEachren