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In French there is an old expression, 'la patte', meaning the artist's touch, his personal style, his 'paw'. I wanted to get away from la patte and all that retinal painting.
Marcel Duchamp
Applied knowledge in the Renaissance had to take the form of translation of the auditory into visual terms, of the plastic into retinal form.
Marshall McLuhan
A complete theory would have to answer, among others, the following questions, given two adjoining retinal areas of different stimulation, under what conditions will the corresponding parts of the behavioural (perceptual) field appear of different whiteness but equal brightness (or "illumination"), when of different brightness but equal whiteness? A complete answer to this question would probably supply the key to the complete theory of colour perception in the broadest sense.
Kurt Koffka