Korzybski Quotes
Who Are the Semanticists? To answer this question, let us go to the writings of those who make frequent references to semantics or to equivalent terms which have to do with the study of meaning. We find that a number of prominent thinkers have occupied themselves with this study. In England these include Whitehead, Russell, Ogden, Richards, Ayer, and others; in Austria (later scattered, fleeing from fascism), a group of writers who called themselves the Vienna Circle, which included Carnap and Frank (now in in the United States), Wittgenstein (now in England), and Neurath (deceased); the United States is represented by Charles Morris, and Poland by Tarski and Korzybski (deceased), both of whom emigrated to the United States.
Anatol Rapoport
Now, to use the famous metaphor by Alfred Korzybski in his Science and Sanity (1933), this verbal world ought to stand in relation to the extensional world as a map does to the territory it is supposed to represent. If a child grows to adulthood with a verbal world in his head which corresponds fairly closely to the extensional world that he finds around him in his widening experience, he is in relatively small danger of being shocked or hurt by what he finds, because his verbal world has told him what, more or less, to expect. He is prepared for life. If, however, he grows up with a false map in his head [...] he will constantly be running into trouble, wasting his efforts, and acting like a fool. He will not be adjusted to the world as it is: he may, if the lack of adjustment is serious, end up in a mental hospital. (editor's link)
S. I. Hayakawa