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How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn't build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Steve Jobs
Man is a creature whose evolutionary environment has been the open air. His nerves, muscles, and senses have developed across three million years in contiguity with natural earth, crude stone, live wood, wind, and rain. Now this creature is suddenly--on the geologic scale, instantaneously--shifted to an unnatural environment of metal and glass, plastic and plywood, to which his psychic substrata lack all compatibility. The wonder is not that we have so much mental instability but so little.
Jack Vance
You feel a certain way in a glass or concrete or limestone building. It has an effect on your skin - the same with plywood or veneer, or solid timber. Wood doesn't steal energy from your body the way glass and concrete steal heat. When it's hot, a wood house feels cooler than a concrete one, and when it's cold, the other way around.
Peter Zumthor
Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.
Darryl F. Zanuck
Jobs: Let me compare it with IBM. How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn't build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. Playboy: Are you saying that the people who made the PCjr don't have that kind of pride in the product? Jobs: If they did, they wouldn't have turned out the PCjr.
Steve Jobs
When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.
Steve Jobs
I remember kind of doing early acting and thinking, 'God, they don't paint behind the sets.' It's a bit of a shame, really - 'Oh, what's on the other side of this wall? Oh, you can see the plywood.' I was really disappointed. I just thought that these things were real, from watching things as a kid.
Andy Serkis
The result of the rebuilding was a maze of crooked stairways, claustrophobic passages, abrupt dangerous ramps and Alice in Wonderland doors. Most of the smaller rooms were overcrowded, under-ventilated, separated only by plywood partitions and lit by naked bulbs hanging from wires. Everything was provisional, and liable to electrocute you, fall on your head, or come apart in your hand.
Christopher Isherwood