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In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
Donald Norman
Usability is like love. You have to care, you have to listen, and you have to be willing to change. You'll make mistakes along the way, but that's where growth and forgiveness come in.
Jeffrey Zeldman
Elements of empirical language are manipulated in their rigidity, as if they were elements of a true and revealed language. The empirical usability of the sacred ceremonial words makes both the speaker and listener believe in their corporeal presence.
Theodor Adorno
Now there is little difference, except packaging, between a Mac and a Windows machine. Not no difference, but at home we have - along with six Macs (one for everybody plus my travelling iBook) - three PCs and one Linux box, and I can move from one to the other without having to think about it much. What used to be a night-and-day difference in usability has become a small increment in Apple's favor.
Jef Raskin
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald Norman
Usability is not often thought of as a criterion during the purchasing process. Moreover, unless you actually test a number of units in a realistic environment doing typical tasks, you are not likely to notice the ease or difficulty of use. [...] Do it right there in the store. Do not be afraid to make mistakes or ask stupid questions. Remember, any problems you have are probably the design's fault, not yours.
Donald Norman
"It probably won a prize" is a disparaging remark in this book. Why? Because prizes tend to be given for some aspects of design, to the neglect of all others-usually including usability.
Donald Norman
Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
James Dyson
I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.
Steve Krug
One thing I've always loved about the culture at Microsoft is there is nobody who is tougher on us, in terms of what we need to learn and do better, than the people in the company itself. You can walk down these halls, and they'll tell you, 'We need to do usability better, push this or that frontier.'
Bill Gates