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The basic principle [of hermetic drift semiotics] is not only that the similar can be known through the similar but also that from similarity to similarity everything can be connected with everything else, so that everything can be in turn either the expression or the content of any other thing.
Umberto Eco
There does seem to be among some members of our profession a rather desperate search for a "fundamental theory of information", which leads them to attempt to derive our practice from disciplines such as epistemology, or hermeneutics, or discourse analysis, or semiotics, or even "cybersemiotics". Their derivations rarely make adequate contact with the realities of information practice ... The theory of a science should spring from deep immersion in its practice.
Brian Campbell Vickery
Semiotics... is not concerned with the study of a particular kind of object, but with ordinary objects in so far (and only in so far) as they participate in semiosis.
Charles W. Morris
When semiotics posits such concepts as 'sign', it does not act like a science; it acts like philosophy when it posits such abstractions as subject, good and evil, truth or revolution.
Umberto Eco
Every specific semiotics (as every science) is concerned with general epistemological problems.
Umberto Eco
A general semiotics transforms, for the very fact of its theoretical claim, its own object.
Umberto Eco
Not every specific semiotics can claim to be like a natural science. In fact, every specific semiotics is at most a human science, and everybody knows how controversial such a notion still is.
Umberto Eco
A general semiotics studies the whole of the human signifying activity - languages - and languages are what constitutes human beings as such, that is, as semiotic animals. It studies and describes languages through languages.
Umberto Eco
Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.
Umberto Eco
Exploring maps as representation forges important links between cartography and a variety of cognate fields concerned with this topic in its various facets (including geographical information systems [GIs] and remote sensing, as well as art, cognitive science, sociology, cognitive and environmental psychology, semiotics, and even the history and philosophy of science).
Alan MacEachren
President Trump is too set in his ways and independent-minded to imbibe the layers of debased semiotics with which government lawyers routinely rape reality.
Ilana Mercer
Every specific semiotics (as every science) is concerned with general epistemological problems. It has to posit its own theoretical object, according to criteria of pertinence, in order to account for an otherwise disordered field of empirical data; and the researcher must be aware of the underlying philosophical assumptions that influence its choice and its criteria for relevance. Like every science, even a specific semiotics ought to take into account a sort of 'uncertainty principle' (as anthropologists must be aware of the fact that their presence as observers can disturb the normal course of the behavioral phenomena they observe). Notwithstanding, a specific semiotics can aspire to a 'scientific' status. Specific semiotics study phenomena that are reasonably independent of their observations.
Umberto Eco
I am not saying that philosophies, since they are speculative, speak of the nonexistent. When they say 'subject' or 'class struggle' or 'dialectics', they always point to something that should have been defined and posited in some way. Philosophies can be judged, at most, on the grounds of the perspicacity with which they decide that something is worthy of becoming the starting point for a global explanatory hypothesis. Thus I do not think that the sign (or any other suitable object for a general semiotics) is a mere figment.
Umberto Eco