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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
Nirmalya Kumar
You've got to learn the footwork, the positioning, how to box out, how to pass, how to shoot your free throws. All these things are necessary, not to be the No. 1 player in the world, but maybe you can play against him.
Oscar Robertson
I learnt the hard way about positioning in business, about catering to the right segments.
Shaffi Mather
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. Stemberg
I learned a lot with Paolo Maldini who helped me with defensive positioning and the importance of respecting tactical schemes.
Thiago Silva
There have indeed been civilizations upon your planet that understood as well as you, and without your kind of technology, the workings of the planets, the positioning of the stars -- people who even foresaw "later" global changes. They used a mental physics. There were men before you who brought back data quite as "scientific" and pertinent. There were those who understood the "origin" of your solar system far better than you. Some of these civilizations did not need spaceships. Instead, highly trained men combining the abilities of dream-art scientists and mental physicists cooperated at journeys not only through time but through space.
Robert Butts
Two children die. An accident and a suicide amongst so many murders. A chance death and a death of self-recrimination. Smut and the Skipping Girl have been aping their parents and elders -- perhaps they could now teach them a lesson -- all the machinations and game-playing and adjusting for sexual and emotional positioning is not worth the effort.
Peter Greenaway
If you can give someone the pleasure of not liking you, maybe that's as valid as the pleasure of liking you, some people want to assert themselves by showing the things they don't like. It's a form of positioning yourself. We all do that. I get it. But I'm more focused on the people who do like what we do, and there's a few of them. I like hanging out with those people. If you ever liked Coldplay, then we're going to really deliver on our promise over the next year or so. It's not guarded music. It's about very open things and that might not resonate with some people. But I don't want to obscure our music behind coolness or cynicism just to avoid criticisms. Because for some people it really connects, and I need it, too.
Chris Martin
Our lives are structured by our memories of events. Event X happened just before the big Paris vacation. I was doing Y in the first summer after I learned to drive. Z happened the weekend after I landed my first job. We remember events by positioning them in time relative to other events.
Joshua Foer
An action choreographer is kind of like a dance choreographer. You choreograph the moves and you let the director, cinematographer take into positioning their cameras.
Donnie Yen
I attribute my success to my mental approach to the game. I have always been a serious student of umpiring. I enjoy studying rules, situations, and positioning.
Jim Evans
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
John McKinley
Having parents who were hard working, blue collar, and staunchly independent, neither political party's positioning really impressed me.
Kurt Bills
People are so busy positioning themselves before the screen and talking on the damn cellphones, communicating, that we're not reading, and in fact we're not really communicating, either. We're not talking to each other. There's just all these screens and wires and technology in between.
Lee Smith
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
Sonu Nigam
The lesson is, because there will be many lemons in life, to learn to make the proverbial lemonade - and be open and honest. That's the best way of doing damage control and positioning yourself for success.
Vivek Wadhwa
My serve can get better, for sure. It's not just about serving bombs, but positioning, variation in speed, in spin.
Rafael Nadal
I'm not interested in people positioning me next to other artists.
Lady Gaga
Most of the media... is positioning the merger with Compaq and the recent actions by Walter Hewlett and David Packard as a fight between the past and the future.
Carly Fiorina
I know this goes without saying, but Stonehenge really was the most incredible accomplishment. It took five hundred men just to pull each sarsen, plus a hundred more to dash around positioning the rollers. Just think about it for a minute. Can you imagine trying to talk six hundred people into helping you drag a fifty-ton stone eighteen miles across the countryside and muscle it into an upright position, and then saying, "Right, lads! Another twenty like that, plus some lintels and maybe a couple of dozen nice bluestones from Wales, and we can party!"
Bill Bryson
We're not paying attention to the fact that Hillary Clinton is running in 2006. Everyone is looking to her for the future. It's the same with anybody else who's positioning themselves.
Gwen Ifill
Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall.
John Kotter
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