Branding Quotes

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.' (Nirmalya Kumar)
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. Stemberg
Beneath the humanization of the penalties, what one finds are all those rules that authorize, or rather demand, 'leniency', as a calculated economy of the powder to punish. But they also provoke a shift in the point of application of this power: it is no longer the body, with the ritual play of excessive pains, spectacular branding in the ritual of the public execution; it is the mind or rather a play of representations and sings circulating discreetly but necessarily and evidently in the minds of all. It is no longer the body, the the soul, said Mably. And we see very clearly what he meant by this term: the correlative of a technique of power. Old 'anatomies' of punishment are abandoned, But have we really entered the age of non-corporal punishment?
Michel Foucault
Generally speaking, all the authorities exercising individual control function according to a double mode; that of binary division and branding (mad/sane; dangerous/harmless; normal/abnormal); and that of coercive assignment, of differential distribution (who he is; where he must be; how he is to be characterized' how he is to be recognized' how a constant surveillance is to be exercised over him in a individual way, etc.).
Michel Foucault
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John Sculley
Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.
Karl Lagerfeld
Branding is not about what something says or what it means, but how it makes us feel.
Martin Lindstrom
NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.
Mary Roach
Branding jails corporate America, but honesty sets entrepreneurs free.
James Altucher
You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.
Kevin Hart
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do. (Lauren Conrad)
The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.
Barry Diller
I think any branding for me is band-related. It's really weird to get used to the exposure, because I am a naturally introverted person, and I'm not exactly social. Occasionally I can get comfortable enough to talk, but I spend a lot of my days not talking, especially when I'm at home and not on tour.
Nate Ruess
In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
David Chipperfield
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
David Rockwell
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
Graydon Carter
Today a celebrity sex video isn't a stigma that requires penance and smarm removal; it's a branding device, a platform enhancer, a show reel.
James Wolcott
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
Marc Ostrofsky
We had a branding problem. We have allowed ourselves to be branded by our tragedies. If you said 'Oklahoma City,' chances are the next word out of your mouth was 'bombing.'
Mick Cornett
In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
Peter York
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time. (Peter York)
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?
Robin Chase
TV feels quite constipated, and the thing I find particularly difficult is the branding of the channels where it's not 'Is it a good script?' but 'Is it a BBC2 script?'
Sally Phillips
I look at a mentor of mine like Ryan Seacrest and the incredible amount of equity he's been able to bring to the broadcasting arena, and the branding and the world that he's been able to build around himself.
Terrence J
In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.
Victor Koo