Packaging Quotes - page 2
I have tried to imagine ... the various ingredients one might wish to compound in such a package. Beside the bare experience itself, the context of it, one might say, he should want to capture and hold all the subsidiary factors which might serve as a background for it - the sound, the feel of wind and sun, the cloud floating in the sky, the color and the scent. For such a packaging, to give the desired results, must be as perfect as one can make it. It must have all those elements which would be valuable in invoking the total recall of some event that had taken place many years before...
Clifford D. Simak
[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements-all the way from ingenious rhetoric to carefully selected data and statistics-to make it easy for him to "make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and "plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.
Mortimer Adler
I felt I had nothing more to learn. It was the same thing wrapped up in different packaging again and again. I am not a brilliant dancer at all. But my packaging is great. You know, I have been a hippie all my life. And the dreams of the sixties that I had of living in a commune, of sharing, of never having more than I can use, of living life joyfully in nature -- that was the spirit that was inside me. And in the isolation of being a dancer I thought where is the giving, where is the sharing, with me sitting so far in a cold place? I knew I had to get back and I had to share what life had given me through dance. I was willing to give up my dance and work and beg to realise this dream. Because it would still be my dream, it would still be dance but how much joy it would give so many bodies.
Protima Bedi
To fuel yet another war – this time against Iraq – by cynically manipulating people's grief, by packaging it for TV specials sponsored by corporations selling detergent and running shoes, is to cheapen and devalue grief, to drain it of meaning. What we are seeing now is a vulgar display of the business of grief, the commerce of grief, the pillaging of even the most private human feelings for political purpose. It is a terrible, violent thing for a State to do to its people.
Mike Jones
To fuel yet another war – this time against Iraq – by cynically manipulating people's grief, by packaging it for TV specials sponsored by corporations selling detergent and running shoes, is to cheapen and devalue grief, to drain it of meaning. What we are seeing now is a vulgar display of the business of grief, the commerce of grief, the pillaging of even the most private human feelings for political purpose. It is a terrible, violent thing for a State to do to its people.
Arundhati Roy
