Conditioning Quotes - page 2
Well, I want to start out that I was lucky in the ‘60s to also be taking a class in Classical Ethology by a professor named Tom Evans, where I learned that operant conditioning does not explain all animal behavior. He explained how fixed action patterns and hardwired instinctual behavior works. And I remember going on a visit to Dr. Skinner and I felt like I was visiting, you know, the grand temple of psychology. And I went up to his office and, you know, he seemed, I'm like, "oh, you mean he's actually an ordinary person?" And we got to talking and of course back then I wore a dress you know ‘cause, you know, ladies had to be, like, dressed up, and I had a very conservative dress on, and B. F. Skinner touched my legs.
Temple Grandin
First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning - and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.
Jacques Ellul