Algebra Quotes - page 4
The chief innovator of symbolism in algebra was François Viète... an amateur in the sense that his professional life was devoted to the law... John Wallis... says that Viète, in denoting a class of numbers by a letter, followed the custom of lawyers who discussed legal cases by using arbitrary names [for the litigants]... and later the abbreviations... and still more briefly A, B, and C. Actually, letters had been used occasionally by the Greek Diophantus and by the Hindus. However, in these cases letters were confined to designating a fixed unknown number, powers of that number, and some operations. Viète recognized that a more extensive use of letters, and, in particular, the use of letters to denote classes of numbers, would permit the development of a new kind of mathematics; this he called logistica speciosa in distinction from logistica numerosa.
Morris Kline