Customer Quotes

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. (Sam Walton)
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. View quote
Peter Drucker
A business exists to create a customer. View quote
Peter Drucker
As far as the customer is concerned, the interface is the product. View quote
Jef Raskin
Any customer can have a car painted any colour that he wants so long as it is black. View quote
Henry Ford
Too many people think only of their own profit. But business opportunity seldom knocks on the door of self-centered people. No customer ever goes to a store merely to please the storekeeper. View quote
Kazuo Inamori
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy. View quote
Gary Hamel
The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so. View quote
Aleister Crowley
You‘ve got to start with the customer experience and work backwards to the technology. View quote
Steve Jobs
Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer... View quote
W. Edwards Deming
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. (Leo Burnett)
It is advertising that enthrones the customer as king. This infuriates the socialist...[it is] the crossing of the boundary between West Berlin and East Berlin. It is Checkpoint Charlie, or rather Checkpoint Douglas, the transition from the world of choice and freedom to the world of drab, standard uniformity. View quote
Enoch Powell
Industrial design keeps the customer happy, his client in the black and the designer busy. View quote
Raymond Loewy
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. View quote
Thomas J. Watson
The customer is always right. View quote
Harry Gordon Selfridge
I view my own body as a petting zoo. I am the main attraction... And the only customer. View quote
Craig Ferguson
There is only one valid definition of a business purpose: to create a customer. View quote
Peter Drucker
When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking. View quote
Peter Drucker
No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service. View quote
John Kotter
Early entry is appropriate when the following general circumstances hold: - Image and reputation of the firm are important to the buyer, and the firm can develop an enhanced reputation by being a pioneer. - Early entry can initiate the learning process in a business in which the learning curve is important, experience is difficult to imitate, and it will not be nullified by successive technological generations. - Customer loyalty will be great, so that benefits will accrue to the firm that sells to the customer first. - Absolute cost advantages can be gained by early commitment to supplies of raw materials, distribution channels, and so on. View quote
Michael E. Porter
It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship. (Mark Cuban)
To create a new business that makes money, and more significantly, employs others, and more significantly, gives a product to a customer that improves their life, is our greatest challenge, our greatest opportunity, and the greatest gift, far greater than any charity that we can give our fellow person. View quote
Paul Zane Pilzer
They said I was a valued customer, now they send me hate mail. View quote
Sophie Kinsella
You're a pretty cool customer, huh?" says Agent Hunt. "I hide my inner pain under my stoic visage." Agent Hunt looks like he would like to put his fist through my stoic visage. View quote
Holly Black
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers. View quote
Douglas Rushkoff