Marketing Quotes - page 13

Don't blame the marketing department. The buck stops with the chief executive. (John D. Rockefeller)
The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being. View quote
Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate. View quote
Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of. View quote
Philip Kotler
Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. View quote
Philip Kotler
Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines. View quote
Philip Kotler
The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master! View quote
Philip Kotler
The number one rule of today's marketing – the key secret of those who seek to control your beliefs and habits in order to take your money, your votes, your time or whatever else it is they desire from you – is to always keep in mind that nobody really believes they can be manipulated. View quote
Brian Vaszily
It is important to teach our young about who they are and how culture can empower them to help the greater community. It is very difficult, especially in the age of technology to curb what mass-media and marketing try to tell us who we are, and even more difficult when those closest to you act uninterested. It is an uphill climb, sometimes alone, to find the truth. View quote
Lorin Morgan-Richards
They are trying as directly as possible to sell you experiences, i. e. what you are able to do with the car, not the car as a product itself. An extreme example of this is this existing economic marketing concept, which basically evaluates the value of you as a potential consumer of your own life. Like how much are you worth, in the sense of all you will spend to buy back your own life as a certain quality life. You will spend so much in doctors, so much in beauty, so much in transcendental meditation, so much for music, and so on. What you are buying is a certain image and practice of your life. So what is your market potential, as a buyer of your own life in this sense? View quote
Slavoj Žižek
I think this whole division between the genres has more to do with marketing than anything else. It's terrible for the culture of music. (Tom Waits)
You care passionately about this thing...That is what makes you so valuable. That and your talents, your allergies, your tame pathologies, the things that make you a secret legend in the world of marketing. View quote
William Gibson
The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail. View quote
William Gibson
There's been not a dime spent on marketing for any record I've ever put out. View quote
Skrillex
John here," the other John said, "pioneered the concept of marketing by refusing to sell any products. It drives the market insane. View quote
Max Barry
You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic. View quote
Anna Paquin
I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein. View quote
Morrissey
Marketing is the devil. View quote
Billy Bob Thornton
My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid. View quote
Neil Gaiman
Any conversations we hear about 'So who are Pearl Jam marketing to?' are despicable. View quote
Eddie Vedder
Promotion and perception are synonymous twins of art marketing. (Jack White)
I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir. View quote
Trent Reznor
Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. View quote
Andrew Mason
Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology. View quote
Akio Morita
...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business. View quote
Akio Morita