Apt Quotes - page 12
Cybernetics was defined by Wiener as "the science of control and communication, in the animal and the machine” - in a word, as the art of steermanship, and it is to this aspect that the book will be addressed. Co-ordination, regulation and control will be its themes, for these are of the greatest biological and practical interest.
We must, therefore, make a study of mechanism; but some introduction is advisable, for cybernetics treats the subject from a new, and therefore unusual, angle... The new point of view should be clearly understood, for any unconscious vacillation between the old and the new is apt to lead to confusion.
W. Ross Ashby
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
He declared that the gold made in it was distilled from human blood, from mothers' tears, from the agonies and dying groans of gasping, suffocating men and women, and that it would sear and blister the soul of him that touched it; in short, he talked as whole-souled, unpractical fellows are apt to talk about what respectable people sometimes do. Nobody had ever instructed him that a slaveship, with a procession of expectant sharks in its wake, is a missionary institution, by which closely. packed heathens are brought over to enjoy the light of the Gospel.
Harriet Beecher Stowe
The major difference between Astaire and Kelly is a difference, not of talent or technique, but of levels of sophistication. On the face of it, Kelly looks the more sophisticated. Where Kelly has ideas, Astaire has dance steps. Where Kelly has smartly tailored, dramatically apt Comden and Green scripts, Astaire in the Thirties made do with formulas derived from nineteenth-century French Farce. But the Kelly film is no longer a dance film. It's a story film with dances, as distinguished from a dance film with a story. When Fred and Ginger go into their dance, you see it as a distinct formal entity, even if it's been elaborately built up to in the script. In a Kelly film, the plot action and the musical set pieces preserve a smooth community of high spirits, so that the pressure in a dance number will often seem too low, the dance itself plebeian or folksy in order to "match up" with the rest of the picture.
Fred Astaire
There has come into existence, chiefly in America, a breed of men who claim to be feminists. They imagine that they have understood ''what women want'' and that they are capable of giving it to them. They help with the dishes at home and make their own coffee in the office, basking the while in the refulgent consciousness of virtue. Such men are apt to think of the true male feminists as utterly chauvinistic.
Germaine Greer
