Advertising Quotes - page 9

The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising. (I. F. Stone)
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. View quote
Akio Morita
‘Thou still unravish'd bride of quietness, Thou foster-child of Silence and slow Time-' That's the sort of thing she would have written before the rise of advertising. The correlation is perfectly clear. Advertising up, lyric poetry down. View quote
Frederik Pohl
In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes. View quote
Walter Lippmann
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have. View quote
Tom Ford
Abomination from one perspective, it was advertising copy from another. View quote
China Miéville
The vocation of each writer is to describe the world as he or she sees it; anything more than that is advertising. View quote
Hanif Kureishi
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. View quote
William Bernbach
If your advertising goes unnoticed, everything else is academic. View quote
William Bernbach
Advertising doesn't create a product advantage. It can only convey it. View quote
William Bernbach
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. (William Bernbach)
I warn you against believing that advertising is a science. View quote
William Bernbach
Today's smartest advertising style is tomorrow's corn. View quote
William Bernbach
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. View quote
Leo Burnett
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. View quote
Leo Burnett
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special. View quote
Fran Lebowitz
Language thus becomes monumental because of the mutations of advertising. View quote
Robert Smithson
Like it or not, one of the most spectacular events of our age is the comparative success of the Communist economic systems. ... Do you seriously imagine that there is no challenge from the Communist States on this level? And who do you think will win the contest if we stumble on as we are-the Communist States, which are not afraid of full production, or the Western States, which have still never achieved for any considerable period full production and full employment without inflation? Yes, who will win-the Communist States, who are turning out trained technicians at an unexampled pace, or the Western powers, who contentedly spend more on advertising than education? View quote
Michael Foot
I wrote 87 Goosebumps books. That's a lot of books for a human, isn't it? None of us expected what happened with Goosebumps. We started it in 1992, and by 1994, I was turning out a Goosebumps a month, and it was doing okay for a while. And then it just took off like nothing we'd ever seen. It took off all over the world – not through advertising, hype, or promotions – but just kids telling kids. There's some kind of secret kids network out there. Just kids telling kids about it, and this thing grew everywhere. It was in 28 languages. At one point, after a couple years, we were selling 4 million Goosebumps books a month. View quote
R. L. Stine
Most of the employees were the hard-boiled, Americanized, go-getting type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket. And yet beneath their cynicism there was the final naivete, the blind worship of the money-god. View quote
George Orwell
Advertising treats all products with the reverence and the seriousness due to sacraments. (Thomas Merton)
When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task). View quote
Alan Sugar
It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house. View quote
Warren E. Burger
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics. View quote
Isaac Asimov
One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles. The top management of the networks with a few notable exceptions, has been trained in advertising, research, sales or show business. But by the nature of the corporate structure, they also make the final and crucial decisions having to do with news and public affairs. Frequently they have neither the time nor the competence to do this. View quote
Edward R. Murrow