Advertising Quotes - page 8

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. (David Ogilvy)
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. View quote
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. View quote
David Ogilvy
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. View quote
David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. View quote
David Ogilvy
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. View quote
David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. View quote
David Ogilvy
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. View quote
David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. View quote
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. View quote
David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. (David Ogilvy)
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. View quote
David Ogilvy
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. View quote
David Ogilvy
Advertising reflects the mores of society, but it does not influence them. View quote
David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. View quote
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything. View quote
David Ogilvy
The methods by which the "Empire of Business" maintains its control over journalism are four: First, ownership of the papers; second, ownership of the owners; third, advertising subsidies; and fourth, direct bribery. By these methods there exists in America a control of news and of current comment more absolute than any monopoly in any other industry. View quote
Upton Sinclair
It (i. e., advertising) was like horoscopes-enough blind stabs and some of them are bound to strike a target. View quote
Orson Scott Card
But your sign says you can conjure up ever-filled purses,” Holger began. "Advertising,” Martinus admitted. "Corroborative detail intended to lend artistic verisimilitude. View quote
Poul Anderson
When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated. View quote
Rem Koolhaas
I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling. (Lily Cole)
Now as ever, he was startled by the wild exuberance of the twentieth century. All these lights! Colored neon and glaring filaments, powered, he had learned, but mechanical dams spanning rivers hundreds of miles away. And most of this-astonishingly-in the name of advertising. View quote
Robert Charles Wilson
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that. View quote
Terry Gilliam
In today's world of tabloid press and with so much competing for people's attention, it's a miracle to get their attention at all. And of course having to compete with the advertising budget of even one of our adversaries is impossible. If the whole movement pooled its resources and went after simply one thing, like the veal industry, we wouldn't make a dent, advertising dollar for advertising dollar. To me the greatest success is in catching the attention of the public and reminding them that there's an animal involved, and that that animal is believed not to have been treated properly by a segment of the population. View quote
Ingrid Newkirk
We are pushing hard to find quality advertising clients. View quote
Ben Nicholson