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Advertising Quotes - page 6
In my opinion, fun is what makes advertising successful.
Leo Bogart
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice Saatchi
Advertising generally works to reinforce consumer trends rather than to initiate them.
Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
Phillip Adams
It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
Patrick Collison
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
Richard Roeper
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Roelof Botha
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
Richard Attenborough
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.
Sharon Gless
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Simon Mainwaring
Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
Sara Paretsky
I don't think there is enough educational programming, but unfortunately, television is built around advertising and those shows don't get the big ratings.
Will McDonough
Mr. Hankin: ...the biggest obstacle to good advertising is the client.
Dorothy L. Sayers
We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.
Tom Hodgkinson
Mass psychology is not simply a summation of individual psychologies; that is a prime theorem of social psychodynamics-not just my opinion; no exception has ever been found to this theorem. It is the social mass-action rule, the mob-hysteria law, known and used by military, political, and religious leaders, by advertising men and prophets and propagandists, by rabble rousers and actors and gang leaders, for generations before it was formulated in mathematical symbols. It works.
Robert A. Heinlein
It pleased Oolb Votz on this occasion to recommend himself to The God in His Aspect of Kaphoom the Sly, Patron of Confidence Men, Charlatans, Swindlers, Phonies, Advertising Executive, and All Priests.
Lin Carter
This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.
Holly Johnson
The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
Nat King Cole
Capitalism has created its own irrationalities such as a vicious white racism, the tremendous waste associated with advertising, and the irrationality of incredible poverty in the midst of wealth and wastage even inside the biggest capitalist economies, such as that of the United States of America.
Walter Rodney
Spoiler: advertising man says, "It's Good!"
George Carlin
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