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Advertising Quotes - page 22 - Quotesdtb.com
Advertising Quotes - page 22
From the moment he switches on an early-morning news broadcast until he falls asleep at night over a novel or a magazine, he is, like all other people living in modern civilized conditions, swimming in words. Newspaper editors, politicians, salesmen, disc jockeys, columnists, luncheon club speakers, and clergymen; colleagues at work, friends, relatives, wife and children; market reports, direct-mail advertising, books, and billboards -- all are assailing him with words all day long. [...].
S. I. Hayakawa
Do women avoid fields like engineering because of the tendency of male-dominated fields to discriminate against women? Probably not. Prior to the women's movement, engineering was no more male-dominated than medicine and law. And women have entered medicine and law by the droves. When women enter male-dominated fields, they tend to enter the more glamorous occupations. And the media reinforces this. There was L.A. Law, but no L.A. Engineering. ER doesn't mean Engineering Room. Women receive six layers of encouragement to enter fields involving engineering, computers, and math and science: first, better starting salaries than men's; second, special programs for girls in high school; third, female-only government scholarships; fourth, female-only corporate grants and scholarships; fifth, the advertising that reaches out to women to create a more female-supportive atmosphere; and sixth, special grants for science programs at leading women's colleges.
Warren Farrell