Advertising Quotes - page 10
During the daily peak viewing periods, television in the main insulates us from the realities of the world in which we live. If this state of affairs continues, we may alter an advertising slogan to read: LOOK NOW AND PAY LATER.
For surely we shall pay for using this most powerful instrument of communication to insulate the citizenry from the hard and demanding realities which must be faced if we are to survive. I mean the word survive literally.
Edward R. Murrow
The microphone-amplifier-loudspeaker combination is having an enormous effect on our civilization. Not all of it is good! Consider to what heights of impudence and tyranny, and to what depths of moral depravity, has radio broadcasting and the loudspeaker attained in that recent monstrosity, Transit Radio, Inc. Almost incredible is the loathsome fact that already in 21 cities bus riders must listen to never-ending, blatant advertising and unwelcome jitterbug and bop music.
Lee De Forest
Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
Herbert Schiller
People in eastern Congo are massacred to facilitate smart phone upgrades of ever diminishing marginal utility. Forests are felled to make "personalised heart shaped wooden cheese board sets”. Rivers are poisoned to manufacture talking fish. This is pathological consumption: a world-consuming epidemic of collective madness, rendered so normal by advertising and the media that we scarcely notice what has happened to us.
George Monbiot
While, under the handicraft of small-unit system of production was that typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand. A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. This entails a vastly more complex system of distribution than formerly.
Edward Bernays
[On Barack Obama:] No one knew what the new brand actually stood for. So accomplished was the advertising (a record $75m was spent on television commercials alone) that many Americans actually believed Obama shared their opposition to Bush's wars. In fact, he had repeatedly backed Bush's warmongering and its congressional funding. Many Americans also believed he was the heir to Martin Luther King's legacy of anti-colonialism. Yet if Obama had a theme at all, apart from the vacuous 'Change you can believe in,' it was the renewal of America as a dominant, avaricious bully. 'We will be the most powerful,' he often declared.
John Pilger
Rumfoord had known that Constant would try to debase the picture by using it in commerce. Constant's father had done a similar thing when he found he could not buy Leonardo's "Mona Lisa” at any price. The old man had punished Mona Lisa by having her used in an advertising campaign for suppositories. It was the free-enterprise way of handling beauty that threatened to get the upper hand.
Kurt Vonnegut
