Radio Quotes - page 11
In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.
Theodor Adorno
We ought to be able to see more clearly just for what reason the mass-man is so easily turned into a fanatic. What I seem to myself to have grasped is this, that such permeability is due to the fact that man, that the individual, in order to belong to the mass, to be a mass-man, has had, as a preliminary, though without having had the least awareness of it, to divest himself of that substantial reality which was linked to his initial individuality or rather to the fact of his belonging to a small actual group. The incredibly sinister role of the press, the cinema, the radio, has consisted in passing that original reality through a pair of flattening rollers to substitute for it a superimposed pattern of ideas and images with no real roots in the deep being of the subject of this experiment.
Gabriel Marcel