Fire Quotes - page 75
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
David Ogilvy
The Orient and Islam have a kind of extrareal, phenomenologically reduced status that puts them out of reach of everyone except the Western expert. From the beginning of Western speculation about the Orient, the one thing th orient could not do was to represent itself. Evidence of the Orient was credible only after it had passed through and been made firm by the refining fire of the Orientalist's work.
Edward Said
And so Butler made a decision, the consequences of which would haunt his dreams and waking hours for years to come. As a professional bodyguard, he knew the futility of second-guessing his own actions, but in the nights ahead he would often sit by the fire, with his head in his hands, and replay the moment in his mind, wishing that he had acted differently. Whatever way he played it out, the results were tragic, but at least they would not have been tragic for Artemis.
Eoin Colfer
