Knowledge Quotes - page 87
First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning - and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.
Jacques Ellul
Sight, when used in the context of nature, creates direct communication with reality. It implies that one is involved in this particular reality and quickly leads a person to action. But when the image has become artificial and is purely a means of knowledge, the reaction persists. I feel directly involved in what I see, just as prehistoric people did. And if I am seeing objects or ideas, I am not truly independent; I cannot really take my distance from these objects. From the intellectual point of view, this means I cannot really exercise my critical faculties. The use of images to transmit knowledge leads to the progressive elimination of distance between a person and his knowledge, because of the way we are made to participate when this means is used (this is, of course, in perfect accord with technical civilization, and to be desired by its standards). The critical faculties and autonomy of the thinking person are also eliminated.
Jacques Ellul
Propaganda tries to surround man by all possible routes in the realm of feelings as well as ideas, by playing on his will or on his needs, through his conscious and his unconscious, assailing him in both his private and his public life. It furnishes him with a complete system for explaining the world, and provides immediate incentives to action. We are here in the presence of an organized myth that tries to take hold of the entire person. Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude.
Jacques Ellul