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Peter Drucker - Because its purpose is to create a...
Because its purpose is to create a customer, the business has two - and only two - basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs. (Peter Drucker)

Because its purpose is to create a customer, the business has two - and only two - basic functions marketing and innovation. Marketing and innovation produce results all the rest are costs.

Peter Drucker

Related topics

basic business customer innovation marketing produce purpose rest costs

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