Investors need to do the same degree of comparison shopping they would normally do when choosing between funds, which means digging into things like expense ratios, historical performance and holdings. (Michael E. Porter)

Investors need to do the same degree of comparison shopping they would normally do when choosing between funds, which means digging into things like expense ratios, historical performance and holdings.

Michael E. Porter

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choosing comparison degree digging expense historical need performance shopping means funds things

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