The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually slack attention. (Ezra Pound)

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually slack attention.

Ezra Pound

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attention common given lap off page popular reader secret slack strain writing

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