A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. (Erich Fromm)

A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

Erich Fromm

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