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David Ogilvy - The consumer isn't a moron she is your...
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her. (David Ogilvy)

The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

David Ogilvy

Related topics

anything buy consumer few information insult intelligence mere persuade slogan wife moron

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