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David Ogilvy - Most agencies run scared, most of the...

Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising... If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. (David Ogilvy)

Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising... If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

David Ogilvy

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advertising client everything extent fear giving good people power produce run time

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