Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work. (David Ogilvy)

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility to provide an atmosphere in which creative mavericks can do useful work.

David Ogilvy

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advertising agency atmosphere beer conclusion creative fourteen man managing principle responsibility skittles top work years

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