The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide."
Edward R. MurrowRelated topics
apologist audience broad buying commercial continue entire escape giving hour impact insulation letting message possible process program public reality six sponsor sum total television minutes reachesRelated quotes
Every play is rhythmic control. If you want an audience to go on a journey, it's rhythmic control. You're crafting when they lean in, when they push back, when they breathe, when they surrender. It takes you probably five to six minutes to build trust with an audience. A musical you can build trust in three notes. Boom, boom, boom, you're instantly seduced. So musicals have this easy potency, but generally, in my opinion, they waste them, because a musical is incredibly hard to do...
George Costello Wolfe
Let's finally try to talk about a system that transforms all the social organism into a work of art, in which the entire process of work is included, whether it's work by Francisco Goya or Kounellis or mine, as well as agriculture, the sciences, or education or technology, something in which the principle of production and consumption really takes on a form of quality. One must not only transform the creation of paintings or sculptures, but the entire social form. It's a gigantic program.
Joseph Beuys
Our intellectual powers are rather geared to master static relations and that our powers to visualize processes evolving in time are relatively poorly developed. For that reason we should do (as wise programmers aware of our limitations) our utmost to shorten the conceptual gap between the static program and the dynamic process, to make the correspondence between the program (spread out in text space) and the process (spread out in time) as trivial as possible.
Edsger W. Dijkstra
From this new point of view, the universe I had inhabited became an object I could perceive in its entirety. It was a hypersphere embedded in a cloud of alternative states-the sum of all possible quantum trajectories from the big bang to the decay of matter. "Reality”-history as we had known or inferred it-was only the most likely of these possible trajectories. There were countless others, real in a different sense: a vast but finite set of paths not taken, a ghostly forest of quantum alternatives, the shores of an unknown sea.
Robert Charles Wilson
I think the destiny of all men is not to sit in the rubble of their own making but to reach out for an ultimate perfection which is to be had. At the moment, it is a dream. But as of the moment we clasp hands with our neighbor, we build the first span to bridge the gap between the young and the old. At this hour, it's a wish. But we have it within our power to make it a reality. If you want to prove that God is not dead, first prove that man is alive.
Rod Serling
