All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness. (Marshall McLuhan)

All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness.

Marshall McLuhan

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action attention media scope serving sheer awareness communications pervasiveness powers

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