Next, we must help parents protect their children from the gravest health threat that they face -- an epidemic of teen smoking, spread by multimillion dollar marketing campaigns. I challenge Congress -- let's pass bipartisan, comprehensive legislation that will improve public health, protect our tobacco farmers and change the way tobacco companies do business forever. Let's do what it takes to bring teen smoking down. Let's raise the price of cigarettes by up to $1.50 a pack over the next 10 years with penalties on the tobacco industry if it keeps marketing to our children.