Reform is a word you always ought to watch out for. Like, when Mao started the Cultural Revolution it wasn't called a reform. Reform is a change that you're supposed to like. So as soon as you hear the word reform you can reach for your wallet and see who's lifting it. [...] Subsidy is another interesting word, kind of like reform. It's a subsidy if public funds are used for public purposes. That's called a subsidy. It's not called a subsidy when it goes to private wealth. That's reform or something.