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Jesse Owens - Joe Louis and I were the first modern...
Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under. (Jesse Owens)

Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.

Jesse Owens

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advertising black buy joe modern national social south stigma under louis sports

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