We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation. (Marshall McLuhan)

We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation.

Marshall McLuhan

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able collective cope encounter individual isolation literacy literate native tribal world radio milieu ghana

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