I've had groups of twentysomethings saying they still talk to each other in SpongeBob memes. It's really touching, you know? You get people who have had very difficult lives, and they say that SpongeBob got them through things, which is very touching. Someone told us that they were considering suicide, and SpongeBob made them laugh, and they cycled through that phase of their life. You get everything from that, to I had a great happy childhood and SpongeBob was part of it. You get all colours of the spectrum in terms of people coming up. Not just with SpongeBob either. It may be some cartoon that was a failure, or a videogame that took an hour to record in 1996. But they say it was the biggest thing in their life at one point. It's mind-blowing. You don't realise the footprint of what you're doing is leaving behind. (Tom Kenny)

I've had groups of twentysomethings saying they still talk to each other in SpongeBob memes. It's really touching, you know? You get people who have had very difficult lives, and they say that SpongeBob got them through things, which is very touching. Someone told us that they were considering suicide, and SpongeBob made them laugh, and they cycled through that phase of their life. You get everything from that, to I had a great happy childhood and SpongeBob was part of it. You get all colours of the spectrum in terms of people coming up. Not just with SpongeBob either. It may be some cartoon that was a failure, or a videogame that took an hour to record in 1996. But they say it was the biggest thing in their life at one point. It's mind-blowing. You don't realise the footprint of what you're doing is leaving behind.

Tom Kenny

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