The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.
Philip KotlerRelated topics
marketing needs target task way well-being preserves interestsRelated quotes
Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
Herbert Marcuse
In two or three hundred years life on earth will be unimaginably beautiful, astounding. Man needs such a life and if it hasn't yetappeared, he should begin to anticipate it, wait for it, dream about it, prepare for it. To achieve this, he has to see and know more than did his grandfather and father.
Anton Chekhov
