In the early twentieth century the problem of production had been solved; after that it was the problem of consumption that plagued society. In the 1950s and '60s, consumer commodities and farm products began to pile up in vast towering mountains all over the Western World. As much as possible was given away - but that threatened to subvert the open market. By 1980, the pro tem solution was to heap up the products and burn them: billions of dollars of worth, week after week.