Ansoff (1965) gives only some indication of what he means by environment. This can be explained by Ansoff's classification of decisions into strategic. administrative and operating decisions. He (1965, p. 8) defines these types of decision as follows: Strategic - to choose product-market mix Administrative to structure the firm's resources for optimum performance Operating - to optimize the realization of the profitability potential with the present strategy.
Igor AnsoffRelated topics
choose classification decision environment gives indication mix performance potential present realization strategy structure means profitability optimumRelated quotes
There are some who, for varying reasons, would appease Red China. They are blind to history's clear lesson, for history teaches with unmistakable emphasis that appeasement but begets new and bloodier war. It points to no single instance where this end has justified that means, where appeasement has led to more than a sham peace. Like blackmail, it lays the basis for new and successively greater demands until, as in blackmail, violence becomes the only other alternative.
Douglas MacArthur
What right do we have to claim, as some might, that human beings are the only inhabitants of our planet blessed with an actual ability to be "aware"? ... The impression of a "conscious presence" is indeed very strong with me when I look at a dog or a cat or, especially, when an ape or monkey at the zoo looks at me. I do not ask that they are "self-aware" in any strong sense (though I would guess that an element of self-awareness can be present). All I ask is that they sometimes simply feel!
Roger Penrose
There is, however, no advantage in reflections on the past further than may be of service to the present. For the future we must provide by maintaining what the present gives us and redoubling our efforts; it is hereditary to us to win virtue as the fruit of labour, and you must not change the habit, even though you should have a slight advantage in wealth and resources; for it is not right that what was won in want should be lost in plenty.
Thucydides
But there is another and greater distinction for which no truly natural or religious reason can be assigned, and that is, the distinction of men into KINGS and SUBJECTS. Male and female are the distinctions of nature, good and bad the distinctions of heaven; but how a race of men came into the world so exalted above the rest, and distinguished like some new species, is worth enquiring into, and whether they are the means of happiness or of misery to mankind.
Thomas Paine
There is a popular superstition that "realism" asserts itself in the cataloguing of a great number of material objects, in explaining mechanical processes, the methods of operating manufactories and trades, and in minutely and unsparingly describing physical sensations. But is not realism, more than it is anything else, an attitude of mind on the part of the writer toward his material, a vague indication of the sympathy and candour with which he accepts, rather than chooses, his theme?
Willa Cather
