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Leo Burnett - The secret of all effective originality...
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. (Leo Burnett)

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

Related topics

advertising creation effective familiar originality putting secret words pictures

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