There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? (Simon Mainwaring)

There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

Simon Mainwaring

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adage build cause description dynamic help launching media next now people support work

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Want of money and the distress of a thief can never be alleged as the cause of his thieving, for many honest people endure greater hardships with fortitude. We must therefore seek the cause elsewhere than in want of money, for that is the miser's passion, not the thief s.

William Blake

I would like people to recognize in looking at my story that the person who has the most to do with what happens to you is you. It's not the environment, it's not the other people who were there trying to help you or trying to stop you. It's what you decide to do and how much effort you put behind it.

Ben Carson

I cannot help fearing that men may reach a point where they look on every new theory as a danger, every innovation as a toilsome trouble, every social advance as a first step toward revolution, and that they may absolutely refuse to move at all.

Alexis de Tocqueville

People always have been the foolish victims of deception and self-deception in politics, and they always will be until they have learnt to seek out the interests of some class or other behind all moral, religious, political and social phrases, declarations and promises.

Vladimir Lenin

Unfortunately, we do not realize that when we do our work in a hurry, we become nervous. And when work is done nervously, it is not sanctified. Our goal should not be to do many things and be in constant anxiety. This is a demonic condition. What is done with calmness and prayer is blessed, and it also blesses the people who use it.

Paisios of Mount Athos