The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?' (Paul J. H. Schoemaker)

The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'

Paul J. H. Schoemaker

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address hold key need order question should test

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