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Mary Roach - NASA might do well to adopt the Red Bull...

NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip. (Mary Roach)

NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.

Related topics

approach athlete branding bull extreme hip man might red servant space ultimate well astronautics nasa spacesuit

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