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Martin Lindstrom - Where big data is all about seeking...
Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why. (Martin Lindstrom)

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Martin Lindstrom

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big datum seeking small thus

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