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Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.
Laozi
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'What is good for a bootless bene' With these dark words begins my tale And their meaning is, Whence can comfort spring When prayer is of no avail.
William Wordsworth
Genuine good taste consists in saying much in few words, in choosing among our thoughts, in having order and arrangement in what we say, and in speaking with composure.
François Fénelon
Discretion of speech is more than eloquence, and to speak agreeably to him with whom we deal is more than to speak in good words, or in good order.
Francis Bacon
Bobby Knight told me this: 'There is nothing that a good defense cannot beat a better offense.' In other words a good offense wins.
Dan Quayle
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. Murrow