What television does is rent us friends and relatives who are quite satisfactory. The child watching TV loves these people, you know -- they're in color, and they're talking to the child. Why wouldn't a child relate to these people? And you know, if you can't sleep at 3 o'clock in the morning, you can turn on a switch, and there are your friends and relatives, and they obviously like you. And they're charming. Who wouldn't want Peter Jennings for a relative? This is quite something, to rent artificial friends and relatives right inside the house.